Active since 2015

About Egift.com

The world's most trusted digital gift card marketplace — a proud product of Ayde Group LLC, part of the Ayde Ecommerce Portfolio.

200+
Gift Card Brands
2M+
Happy Customers
⚡ 5s
Avg. Delivery Time
$50M+
In Gifts Delivered

Our Story

Egift.com was founded in 2015 with a single mission: make gifting instant, personal, and effortless. What started as a small idea in Albuquerque, New Mexico, has grown into one of the most recognized digital gift card platforms in the United States.

We believe a great gift should arrive the moment you want it to — not days later. That belief has driven every product decision we've made since day one. Our platform allows anyone to browse hundreds of brands, personalize their message, and deliver a meaningful gift in under 60 seconds.

Today, Egift.com is part of the Ayde Ecommerce Portfolio under Ayde Group LLC — a diversified digital commerce and technology company headquartered in Albuquerque, NM. Ayde Group LLC brings together best-in-class ecommerce products under the Ayde.com umbrella.

Our History

2015
Ekrem Haidar Launches Egift.com
Serial entrepreneur Ekrem Haidar founds Egift.com, debuting with 12 gift card brands and a mission to make digital gifting instant, personal, and effortless across Europe and beyond.
2016
100,000 Customers Milestone
Rapid word-of-mouth growth brings us to 100K verified customers within 18 months of launch.
2018
Joins the Ayde Ecommerce Portfolio
Ayde Group LLC acquires Egift.com and integrates it into its growing portfolio of digital commerce products, accelerating product development.
2020
COVID-19 Surge & International Expansion
During the pandemic, demand for digital gifts surges. Egift.com expands to support international currencies and 40+ new brands.
2022
Gift Creator & Custom Cards Launch
The Gift Creator tool launches, letting customers personalize card designs, messages, and delivery schedules — a first in the industry.
2024
200+ Brands, $50M+ in Gifts Delivered
Egift.com surpasses $50M in cumulative gift card deliveries and adds crypto payment options to its checkout.
2025
Mobile App & Group Gifting
iOS and Android apps launch. Group Gifting feature enables friends and family to pool funds for a single gift card.

Our Team

EH
Ekrem Haidar
Founder & CEO
Visionary behind Egift.com. 15+ years in ecommerce and digital product development. Based in Albuquerque, NM.
SP
Sofia Petrov
Chief Technology Officer
Full-stack engineer with a background in distributed payment systems. Previously at Stripe and Braintree. Based in Austin, TX.
MK
Marcus Kiefer
Head of Brand Partnerships
Brings 12 years of retail and licensing experience from Berlin and New York. Manages relationships with 200+ gift card brands.
LA
Layla Al-Rashid
Head of Customer Experience
Customer-first leader with roots in Dubai and Toronto. Oversees support, satisfaction, and the buyer protection program.
TR
Tomás Reyes
Marketing Director
Growth and performance marketing expert. From Mexico City to Los Angeles — 10+ years scaling ecommerce brands across the Americas.
YN
Yuki Nakamura
Lead Product Designer
UX and visual design lead. Trained at the Tokyo University of the Arts, now based in San Francisco. Designed the Egift.com Gift Creator experience.
EB
Emeka Balogun
Financial Operations Manager
Chartered accountant from Lagos with deep expertise in digital payments and fraud prevention. Keeps Egift.com's finances rock-solid.
AS
Anika Sharma
Senior Backend Engineer
Distributed systems engineer from Bengaluru. Architects the instant delivery pipeline that gets gift codes to customers in under 5 seconds.

Our Values

Instant & Reliable
Every gift card we sell is delivered instantly. No waiting, no uncertainty, no excuses.
Security First
SSL encryption, buyer protection, and fraud prevention protect every transaction.
People Over Transactions
We exist to help people connect through the act of giving — not just to process payments.
Globally Minded
Our team spans 4 continents. Our platform supports 7 languages, 6 currencies, and 40+ countries.
A
Ayde Group LLC
ayde.com

Part of the Ayde Ecommerce Portfolio

Egift.com is a product of Ayde Group LLC — a technology and ecommerce holding company based in Albuquerque, New Mexico. Ayde.com consolidates high-growth digital commerce ventures under one roof.

The Ayde Ecommerce Portfolio includes category-leading platforms in gifting, digital goods, and consumer marketplaces.

Egift.com — Digital Gift Cards
Ayde.com — Portfolio Hub

Contact & Legal

Company
Egift.com LLC, a product of Ayde Group LLC
Address
Albuquerque, New Mexico, USA
Founded
2015

Recognition

★
One of Europe's Leading Gift Platforms
Ranked by Trustpilot customer reviews, 2024
★
Best Digital Gift Experience
Digital Commerce Awards, 2023
★
Top 50 Fastest-Growing Ecommerce
Inc. Magazine, 2022